BabyBoo Cutlery Set

Hi, I'm Fabian Graf, founder of Faitron AG, owner of the Brands BabyBoo & HeatsBox.

In 2016, a simple challenge at work led me to create HeatsBox, a smarter way to enjoy warm meals anywhere, anytime. What began as a personal idea quickly became a successful product, trusted by users worldwide.

Years later, that same drive became deeply personal when I began feeding my daughter, Emily. I wanted her nutrition to be as good as possible from the very beginning, rich in vitamins and nutrients, prepared and warmed with care. I was looking for a solution that could gently warm baby food while preserving its nutritional value, but none of the existing options met my expectations.

That experience inspired me to create BabyBoo. Built on the same principles that made HeatsBox successful, BabyBoo focuses on advanced technology, patented innovation and thoughtful design to support healthy feeding from the earliest stages. As a Swiss brand, we place strong emphasis on quality, precision and continuous improvement, creating products parents can trust every day.

Through extensive research, testing and development, BabyBoo delivers one of the most advanced and convenient ways to feed your baby, designed to help preserve vitamins and nutrients, from milk to first meals and beyond.

My goal has always been simple: to make these solutions accessible to every family. Because every child deserves the best possible start in life.

Fabian Graf / CEO & Co-Founder